James V. Brown Library Adds Snapchat to Social Media Marketing Efforts | News, Sports, Jobs


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The James V. Brown Library, 19 E. Fourth St., recently created a Snapchat account, which can be accessed at https://t.snapchat.com/4fl6uxhT or by scanning the attached image in the app.

Snapchat is an image and video messaging app, identifiable by its white ghost icon in a yellow square. The app lets you send 10 seconds of videos or images to your Snapchat friends. Individual “clapping” can only be viewed by the people you send them to.

As a special feature, the library will have an active geofilter during the Summer Learning finale on August 5-6 that highlights the Summer Learning theme. “Oceans of possibilities.

Research shows that in July 2021, Snapchat had 293 million daily active users and is a popular social media channel among younger generations. Snapchat is mainly used to create multimedia messages such as a photo or a short video, and can be modified to include filters and effects, text captions and drawings.

The library is currently available on the following social networks: Facebook, Twitter, Instagram, Tumblr and YouTube. The Library also has a LinkedIn account where it posts job offers. Those not on social media can always find out what’s going on at the library by signing up for the weekly email newsletter at jvbrown.edu and scrolling down to “subscribe.”

The Brown Library is part of a “Libraries are changing” effort to increase awareness of the changing role of libraries and how libraries are changing to meet the information needs of their users.

The James V. Brown Library is open for browsing and pick-up 10 a.m. to 6 p.m. Monday through Friday; and 9 a.m. to 2 p.m. on Saturday. To reserve, visit www.jvbrown.edu or call 570-326-0536 during library hours. The library is also open for the use of public computers and for services such as printing, faxing, copying and scanning. Walk-in passport services are available. Brown Library is PA Library of the Year 2021.

The James V. Brown Library, 19 E. Fourth St., Williamsport, Pennsylvania, is the place to go to learn, connect, and grow. Founded in June 1907, the library champions the love of reading, opens new doors to lifelong learning, provides refuge for those who seek it, and ensures the preservation of public library services for future generations. The library welcomes over 225,000 visitors a year and circulates half a million items a year. A member of the Lycoming County Library System, the James V. Brown Library participates in PA Forward, a statewide initiative to promote literacy in our communities to provide a better future for all.



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