To be a successful artist, you must sell your artwork. Period. It doesn’t matter how big your wallet is; you have to sell art to make it as an artist. Today, there are so many channels and platforms to sell your artwork on. From Etsy to Saachi art and even your own Shopify website, the internet has allowed artists to be seen like never before. But how can you exploit this potential to earn money? Keep reading to find out how printing your artwork will increase your sales.
Start with art
Your artistic vision should be at the center of everything you do as an artist. When collectors buy art from you, they are interested in you and your specific point of view. This is why selecting the right images to sell is an essential part of successfully selling your artwork. Whichever channel you decide to sell your artwork on, organize the selection of images as you would for an exhibition. The group works together under similar themes or collections and exhibits only your best work.
Next, think about the best medium to sell your works. Prints are an easy way to reproduce your artwork and a great source of income for any artist. Plus, the prints are quick to make and available at an affordable price, giving you the ability to scale your artwork and share your vision with an ever-wider audience.
You may be thinking, what if I’m not working in a digital medium? Can I still make prints? The answer is yes! With today’s large-scale, high-resolution scanners, any artwork can be digitized for fine art printing. For the highest quality prints, the most crucial element is resolution. It doesn’t matter if you’re working with a scanned image, a photograph, or a digital illustration: for best results, you’ll want to use images with +300 DPI.
Direct delivery of your prints
Dropshipping is the professional artist’s best friend. You no longer need to invest in printing your entire collection and wait for the prints to sell. With drop shipping art prints and print on demand, customer print orders go directly to your printer. It’s the ultimate all-in-one solution for busy artists. All you need to do is install the Shopify app on your website, and professional printers will take care of everything from ordering to delivery and even custom framing. Dropshipping lets you spend more time doing what makes you great: making art.
After selecting your images, it’s time to consider the type of print. The two most popular styles are Giclée and C-type.
An industry favorite often used for limited editions and archival prints, giclée printing produces vivid HD color. This style of printing works like a home inkjet printer, but on a much larger scale. Prints are created when microscopic drops of the highest quality Ultrachrome inks are added to specially treated archival paper to create the desired image. Because giclee prints are made with the highest quality materials, they will last over 100 years without fading or deteriorating when stored under normal conditions.
Another popular style of printing is c-type or chromogenic type. Originally used for color photography, Type C printing can now be used for all digital images. To make Type C prints, silver halide paper reacts with light to create color images. Known for its smooth gradient tones, Type C is the perfect print style for portraits, sunsets, cityscapes or finely detailed images. Another advantage of type-c printing is the large sizes it can produce. If you’re looking to print large-scale jobs up to 182cm x 300cm, type-c printing is a fantastic choice that will make a big impact.
Gift pre-framed art
Ultimately, all printed works need a custom photo frame. As most people know, when you buy a print, you’ve only made half of your final purchase. Most collectors buy works of art to decorate their homes or offices. While some may purchase a print to add to their personal archive, most will want to display their new purchase, which will require either framing or mounting.
Offering pre-framed artwork simplifies the art buying process, which leads to more sales. Available at an affordable price, pre-framed art is convenient for collectors and gives you a professional edge. No travel to the supervisors. No additional waiting. No hidden fees. All your customers need to do is purchase their new artwork and decide where they want to display their latest artwork.